Pay per click advertising consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertisers website, and the advertiser is charged for that click.

Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners Internet advertising campaign.

Unfortunately, managing even a small pay per click campaign can be complex and requires very specialised knowledge and experience.

Understanding Google’s rules, tips and tricks can be problematic to the novice advertiser. Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you will pay for the advertising.

These rules include:

• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing

The following is just some of the considerations required when advertising on the Internet:

• Keyword research
• Ad testing
• Conversion tracking
• Use of SEO tools
• Targeted sales pages

We will create a solution for you that optimises each and every one of these.

See how we can make a difference for your business today.